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About “Global Marketing & Branding Forum” 2019

In one full day on Wednesday 30th October 2019 with the presentations of 5 top world celebrities and gurus on Brands and Marketing, Muscat is hosting over 300 top Marketing, and Branding Managers and Directors from Oman, Qatar, Kuwait and Bahrain in a prestigious event for the 7th consequent year. (previous events all took place in Dubai at Burj Al Arab Hotel).

The event will take place at 5-star Grand Millennium Hotel Ballroom. (9:00 – 16:30).

In today’s most competitive markets where brands are struggling to be recognized, and distinguished, this event will help pioneer marketing and branding directors to come up with and learn about the latest marketing and branding strategies and tools in 2020.

One day packed wall-to-wall with how-to strategy sessions, inspiring keynotes, live demos and in-depth case studies — candid, direct, and always focused on results



Speakers

Malcolm McDonald

Malcolm McDonald

Author of forty-six books, including the best seller "Marketing Plans

Listed in the UK’s Top Ten Business Consultants by “The Times” in 2006

A 7 Year Marketing and Sales Director of Canada Dry

Served for seven years as Chairman of Brand Finance plc.

An Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.

 
Markus Kramer

Markus Kramer

Former Chief Marketing Officer at Vertu Mobile and Aston Martin Car

Markus sits on the European Board of the Chief Marketing Officer (CMO) Council and is a member of the steering committee of UK’s CIM (Chartered Institute of Marketing)

Author of The Guiding Purpose Strategy, A Navigational Code for Brand Growth. 

Holds the position of Honorary Senior Fellow of Brand Management at Cass Business School in London

 
Josh Miles

Josh Miles

Chief Marketing Officer for SMPS, a professional association of A/E/C marketers and business developers.

Advisory board member of the Purdue University Lamb School of Communication, and author of a best seller “Bold Brand 2.0.”

honored as one of the Indianapolis Business Journal’s 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi.

 
Anne Bahr Thompson

Anne Bahr Thompson

A former executive director of strategy and planning and head of consulting at “Interbrand”, the world’s leading brand consultancy

Has been an adjunct professor at New York University Stern School of Business’s London campus

Named Trust Across America 2018 Top Thought Leader in Trust

Anne has advised a lengthy list of the world’s most prestigious brands including: Aegon, Adidas, American Cancer Society, Citibank, Emerson, Hard Rock Cafe, IBM, ING, JPMorganChase

 
Janne Bjorge

Janne Bjorge

Global Marketing for Salomon Sport for 7 years with a record in Sales.

A senior Brand advisor for Carlsberg, Audi, Volkswagen, Spotify  

Frequent Lecturer at the University of Gothenburg, Bergs School of Communication in Stockholm. 

Board member of Swedish Association of Communication agencies and chairman of The Gothenburg Marketing association.
 

 
 

About Grand Millennium Hotel Ballroom

A tribute to the rich, cultural, heritage and time-honored values of Oman, the Grand Millennium Muscat Hotel is located in the heart of the city, close to the airport and is seamlessly connected to the Muscat Grand Mall. What’s more, the hotel is also close to the popular tourist spots of Muscat which are just a short drive away. Grand Millennium Muscat with well-appointed rooms & suites, exceptional dining options, recreational amenities and conference facilities, the Grand Millennium Muscat offers the best-mix of business and leisure with unmatched hospitality. The Conference Centre with high-end audio visual equipment is designed to function as a high-end flexible business facility for professional meetings, events and gatherings. The abundance of natural daylight in the facility and spacious high ceilings offer a pleasant ambience

Conference Titles and Topics

The Role of Powerful Brands in Creating Super Profits
• What we can learn from a brief review of the past 50 years of marketing
• The nonsensical notion of delighting customers
• What shareholder value added (SVA) is and how to calculate it

Build a Unique Marketing & Brand Formulation in 4 Cores
• Strategy Thinking (clearly set out objectives and brand strategy)
• Creativity (is this on brand, effective, for the target audience.)
• Execution (consistency, brand touchpoints, offline & online)
• Results (how is 'brand' contributions to business impact, how are results measured)

Your brand could be worth 214 billion USD or 2500 USD.
• It could be the most valuable asset or just some color on a piece of paper

DATA Visualization: The Future of Customer engagement, and Customer Advocacy
• data visualization is the future and points to companies like Google, IBM and GE, which are diving into data visualization.
• data visualization is all about value and engaging customer with data that they want to engage with.

Strategy, Storytelling & Identity: Secrets of Positioning and Differentiating Your Firm
• Why is it so difficult to stand out in a crowded marketplace, and why do so many competitors sound the same?
What if answering one simple question could help you break through the noise

the new five-step model of Brand Citizenship. An integrative ethos that offers benefits to multiple stakeholders
and the opportunity to shape and drive value holistically across a business.
• This session will explain how real people define brand leadership and good corporate citizenship differently than the experts do;
• explore how the five steps of Brand Citizenship guide brand managers to deliver value across the ME-to-WE continuum; and guide business leaders to deliver greater financial value.

Conference Benefits

*Learning From 5 World’s Most Famous Speakers and Trainers For 1 full day.
*A Great Networking Opportunity , And Making Connections With Some Of The Best And Most Successful Leaders Of GCC
*Getting Responses To Your Own Business Problems, Questions, Etc. by a Global Leadership expert.
*45% Cost Saving On The Conference Tickets Thanks To The Support Of Our Excellent Sponsors
*A Great Investment Opportunity On The Future Of Your Work, And Enriching Your Business Experience
For more information & registration please contact us